Marketing Specialist

About City of Hope,
City of Hope's mission is to make hope a reality for all touched by cancer and diabetes. Founded in 1913, City of Hope has grown into one of the largest and most advanced cancer research and treatment organizations in the U.S., and one of the leading research centers for diabetes and other life-threatening illnesses. City of Hope research has been the basis for numerous breakthrough cancer medicines, as well as human synthetic insulin and monoclonal antibodies. With an independent, National Cancer Institute-designated comprehensive cancer center that is ranked top 5 in the nation for cancer care by U.S. News & World Report at its core, City of Hope’s uniquely integrated model spans cancer care, research and development, academics and training, and a broad philanthropy program that powers its work. City of Hope’s growing national system includes its Los Angeles campus, a network of clinical care locations across Southern California, a new cancer center in Orange County, California, and cancer treatment centers and outpatient facilities in the Atlanta, Chicago and Phoenix areas.

The successful candidate:

Full-time Benefits: You will receive 21 Personal Time Off Days, 7 Holidays off and you are able to participate in our company-matched 401(k) and our Employee Assistance programs!​

The Marketing Specialist is responsible for contributing to marketing projects, branding and community engagement at City of Hope Atlanta. The specialist will also partner with the Marketing Manager in developing patient access plans, physician and clinical marketing campaigns, competitive landscapes, and consumer insights to develop hyper local marketing tactics to build trust and loyalty to increase patient access.

The Marketing Specialist will be responsible for managing all regional and local marketing campaigns and projects, including partnerships with local/national Cancer Support Organizations and implementing physician/clinical marketing efforts utilizing Doximity, Medscape and other platforms on behalf of City of Hope Atlanta. The Marketing Specialist will implement hospital and affiliate marketing tactics in collaboration with the Marketing Manager to include:

• Overseeing the day-to-day deliverables as required and provides any necessary direction and resources to internal/external partners.

• Gathering information on the hospital level pertaining to new service line opportunities, technology advancements, growth initiatives, brand equity and awareness.

• Ensure project deliverables are met in a timely manner and conduct weekly project status meetings with the Marketing Manager and AVP, marketing and communications.

• Collaborating with the Marketing Manager to assist in tracking expenses and assist in processing invoices to maintain the budget.

• Providing oversight for community engagement events as it relates to Cancer Support Organizations (CSO) and will work cross-functionally with hospital teams to support the hospital and increase brand awareness within the community.

The Marketing Specialist will report directly to the Marketing Manager at City of Hope Atlanta and be part of the Marketing and Communications team, which reports to the AVP of Marketing and Communications.

MINIMUM QUALIFICATIONS

• Minimum of 1 year of marketing or communications or related experience.

• Minimum of 3 years in a senior level healthcare business role.

PREFERRED QUALIFICATIONS

• Experience developing communications and marketing campaigns.

• AP Style.

• Writing and editing of healthcare publications and stories, including scientific content.

• Clinical and physician marketing platforms, including Doximity and Medscape.

EDUCATION REQUIREMENTS

• Bachelor’s degree in marketing, Communication, Business or other related field or equivalent working experience/knowledge.

• Advanced Degree (e.g. Master’s Degree) is Marketing, Communication, Business, or related field

City of Hope is an equal opportunity employer. To learn more about our commitment to diversity, equity, and inclusion, please click here.

To learn more about our comprehensive benefits, click here: Benefits Information